The Best Product Sourcing Strategies to Find Best Selling Items for Amazon FBA

You’ve decided to take the plunge into the world of Amazon FBA selling. Congratulations! Now it’s time to find products that will fly off the virtual shelves. As an Amazon FBA expert, you know that success comes down to one thing: sourcing the best and most profitable products. If you want to build a thriving Amazon business, you need to master the art of product sourcing.

An Introduction to Selling on Amazon FBA

As an Amazon FBA seller, product sourcing is the key to your success. With the right products, proper market research, and effective supplier relationships, you’ll be well on your way to building a profitable business.

The Fulfillment by Amazon (FBA) program allows you to store your products in Amazon’s fulfillment centers, and Amazon will pick, pack, ship, and provide customer service for those products. This means you can focus on sourcing great products instead of logistics. Some of the major benefits of FBA include:

  • Access to Amazon Prime customers. FBA products are eligible for free 2-day shipping with Amazon Prime.
  • Improved customer experience. Amazon handles returns and refunds, providing customers with a seamless experience.
  • Reduced costs. You save on fulfillment and shipping fees since Amazon handles the entire fulfillment process.

To find in-demand products, conduct thorough market research using tools like the Amazon Best Sellers list, Jungle Scout, and Helium 10. Look for items with steady demand, few competitors, and high-profit margins.

Once you’ve identified promising products, source them from reputable suppliers. Build strong relationships with your suppliers through clear communication and on-time payments. Have them ship products directly to Amazon to streamline the process.

With an effective product sourcing strategy, the key elements of success on Amazon FBA—finding profitable products, providing a great customer experience, and keeping costs low—will fall into place. Keep researching, keep optimizing, and keep growing your business. The opportunities on Amazon are endless!

The Importance of Effective Product Sourcing for Amazon FBA

As an Amazon FBA seller, finding the right products to sell is one of the most important parts of your business. Effective product sourcing strategies are key to discovering best-selling items, maintaining a profitable inventory, and achieving long-term success.

The Fulfillment by Amazon (FBA) program allows you to store your products in Amazon’s fulfillment centers, and Amazon will pick, pack, ship, and provide customer service for those products. By leveraging FBA, you can focus on sourcing great products rather than day-to-day logistics.

Thorough market research is essential for determining product demand and potential profitability. Some recommended tools for analyzing the Amazon marketplace include:

  • Jungle Scout – Helps find profitable product opportunities with tools like the Product Database, Opportunity Finder, and Sales Estimator.
  • Viral Launch – Provides insights into trending products, best-seller rankings, seasonality, and more. Their Product Discovery tool is ideal for finding untapped product opportunities.
  • Helium 10 – Offers tools for product research, sourcing, launch, and optimization. Their Xray tool reveals key data about any product to help determine viability.

Once you’ve identified a product with potential, you need to find a reliable supplier. Consider sourcing from wholesalers, private label manufacturers, or even other Amazon sellers. Make sure any supplier can provide high-quality products that meet Amazon’s terms of service.

With an effective product sourcing strategy, you’ll be well on your way to finding profitable products, building a successful business, and achieving your goals as an Amazon seller. Keep researching, stay up-to-date with trends, and don’t be afraid to test different product opportunities. The key to success is persistence and consistently improving your process.

How to Perform Market Research to Source Profitable Products

To source profitable products for your Amazon FBA business, conducting thorough market research is essential. By analyzing trends, demand, and competition, you can find “winning” products that will lead to high sales and success.

Analyze Market Trends

Look at tools like Google Trends, Amazon’s Movers and Shakers, and Merchant Words to see what types of products are currently popular and experiencing fast growth. Consider seasonal items, new product innovations, or trends gaining mainstream popularity. These types of in-demand products will have a higher chance of success.

Evaluate Demand and Competition

Use programs like Jungle Scout, Viral Launch, or Helium 10 to gather key data on potential products like:

  • Estimated monthly sales
  • Number of reviews
  • Best seller rank
  • Price range

Look for items with steady demand (over 500 estimated sales per month), a reasonable number of reviews (50-500), a best-seller rank of under 10,000, and a competitive price range. The less competition the better, so you have a chance to gain a foothold in the market.

Consider Retail Arbitrage

Buying discounted or clearance products from retail stores and reselling them on Amazon for a profit is a popular sourcing strategy. Look for brand name goods, popular toys or games, home goods, or health and beauty products. Scan items in the store to check their ranking and price on Amazon, then buy anything you can sell at a 20-50% markup. This low-cost method is ideal when you’re first getting started.

Build Relationships with Suppliers

Once you find winning products, contact suppliers to inquire about wholesale purchasing. Negotiate the best price possible, especially if you can commit to large, consistent orders. Having a reliable supplier for your top-selling goods will make your Amazon business run much more smoothly.

By researching the market, analyzing key metrics, and sourcing smartly, you can find profitable products that will allow your Amazon FBA business to thrive. With the right products that customers want, success on Amazon is within your reach.

Top Product Sourcing Strategies for Amazon FBA Sellers

To succeed as an Amazon FBA seller, finding profitable products to sell is key. Effective product sourcing strategies will help you uncover bestselling items and increase your chances of success.

Online Arbitrage

This involves sourcing discounted products from online stores to resell for profit. Check sites like Slickdeals, RetailMeNot, and Bargainist for coupons and deals. Buy products at a steep discount, then sell them on Amazon at a markup. Calculate your profit margin to ensure it’s worth the effort.

Clearance Aisles

Scour the clearance sections of local stores for deeply discounted products to resell. Look for brand name goods, popular toys, home goods, electronics, and more. Check expiration dates to make sure items will still be fresh when sold. Calculate shipping fees to determine if the product can still net you a good profit after Amazon’s fees.

Diversify Your Sources

Don’t put all your eggs in one basket. Source products from a variety of places, including:

  • Wholesale suppliers and distributors
  • Private label manufacturers
  • Thrift stores and yard sales
  • Return pallet companies
  • Alibaba and other overseas suppliers

Compare prices and quality across sources to get the best deals. Calculate total logistics costs to properly determine profit potential.

Quality Control

Inspect all products carefully before sending them to Amazon. Check for any damage or defects and ensure everything is in working order. Amazon has strict policies against selling faulty or hazardous goods. It’s critical to maintain high-quality standards to get good reviews and build a reputable brand.

Using a mix of these sourcing strategies and thoroughly vetting all products will set you up for success as an Amazon FBA seller. With hard work and persistence, you can build a profitable business by finding bestselling goods to sell on Amazon.

Finding Suppliers and Building a Supply Chain

To succeed as an Amazon FBA seller, finding reliable suppliers and building a strong supply chain are essential. ###Conduct Thorough Market Research

Do extensive research to determine products with high demand and low competition. Analyze bestseller lists, reviews, and forums to find opportunities. Use tools like Jungle Scout, Viral Launch, and Helium 10 to assess market viability.

Find Quality Suppliers

Search trade publications, Alibaba, Global Sources, and for suppliers. Get samples from multiple suppliers to compare quality and pricing. Don’t reveal suppliers to competitors, but do ask for references from other customers.

Build a Diverse Supplier Base

Work with suppliers from different regions in case of supply chain disruptions. Diversifying also allows you to get the best pricing. Start with a few suppliers for your initial product launch, but look to expand your network over time.

Negotiate the Best Deals

Do price comparisons and don’t be afraid to negotiate. Suppliers often have flexibility, especially for large or repeat orders. Ask about volume discounts, payment terms, shipping rates, and minimum order quantities. Be willing to walk away if you can’t get a good deal.

Put Quality Control Measures in Place

Inspect all products upon receiving them to ensure high quality before sending them to Amazon. Check that item match the descriptions and images in your listings. Return or reject subpar products immediately. Consistent quality is key to building a trusted brand and generating positive reviews.

Maintain Strong Supplier Relationships

Communicate frequently with your suppliers and address any issues promptly. Provide feedback on quality, pricing, and delivery times. Thank them for their partnership and look for ways to continuously improve the relationship. Loyal, long-term suppliers will often go the extra mile to meet your needs.

Building a reliable supply chain and maintaining strong supplier relationships are instrumental to your success as an Amazon FBA seller. With diligent effort, you can find profitable products and trusted partners to help your business thrive.

Negotiating With Suppliers to Get the Best Deals

As an Amazon FBA seller, negotiating the best deals with suppliers is key to maximizing your profits. Some tips to keep in mind:

Offer larger deposits for bigger discounts

Many suppliers will offer larger discounts if you put down a bigger deposit, sometimes up to 50% of the total order value. This shows you’re serious and committed, and they’re willing to pass on savings since the risk is lower. Just make sure any deposit is refundable if the order falls through.

Don’t accept the first offer

Suppliers expect you to negotiate, so their first offer likely has some built-in buffer room. Do some research on typical discounts for the types of products you’re sourcing to determine a reasonable counteroffer. You can start by asking for 10-15% off their initial quote and go from there. Worst case, you end up back at their original price. Best case, you save a bundle.

Calculate your needs before negotiating

Know exactly how many units you need to buy to get the best volume discounts. Suppliers prefer larger orders, so you’ll have more leverage if you’re purchasing a substantial amount. Have a minimum order quantity in mind before starting discussions.

Consider bundling for bigger savings

If there are related products you source from the same supplier, ask about bundling them together in one order for a larger discount. Suppliers will often provide bundled pricing since it guarantees a bigger sale. Make sure any bundled items are complementary and appeal to the same target audience.

Build a relationship for the long run

While negotiating the best deal is important, also focus on building a good, long-term relationship with your suppliers. Treat them fairly, pay on time, and communicate openly. Strong supplier relationships will benefit you down the road with priority access to the latest products, custom solutions, and the best pricing. Your suppliers will be more willing to work with you if they see you as a valuable, loyal customer.

Following these tips when negotiating with suppliers can help you secure the most competitive pricing and set your Amazon FBA business up for success. Building win-win relationships and making the most of every deal will have a huge impact on your bottom line. With the right sourcing strategy, you’ll find high-quality, profitable products to sell and thrive on Amazon.

Quality Control – Ensuring You Source High-Quality Products

Inspecting Your Products

As an Amazon FBA seller, one of the most important steps in product sourcing is quality control. Conducting thorough inspections of your products before shipping them to Amazon’s fulfillment centers is essential to success.

When sourcing from suppliers, always ask for samples of the exact products you’ll be purchasing. Carefully examine the samples to ensure they meet your standards for quality and match the listings you’ll be creating. Check that all parts are included, everything is functioning properly, and the overall quality seems durable. Don’t assume what you receive will be the same as the samples; double-check your first shipment as well.

Once you receive your products from the manufacturer or wholesaler, unpack and inspect each item individually. Look for any defects, damage, or imperfections in the materials, and test that all components work as intended. Be on high alert for safety issues that could put customers at risk. It’s best to do inspections under bright lighting and with the same level of scrutiny as your customers.

If you notice any problems with the products, contact your supplier immediately. Negotiate a refund, discount, or replacement and do another round of inspections on the new shipment before sending it to Amazon. Your reputation and metrics are on the line, so remain diligent about weeding out low-quality, hazardous, or non-conforming goods.

You should also create a quality control checklist to evaluate new shipments. Inspect for things like correct labeling, intact packaging, accurate product descriptions, and compliance with all Amazon policies and regulations. The time you invest in quality control upfront will pay off through higher customer satisfaction, fewer returns, and a lower defect rate.

Continually monitoring your listings and customer feedback for mentions of quality issues is another way to stay on top of the quality of your sourced products. Make improvements or switch suppliers as needed to ensure a great experience for your customers. Maintaining high standards for quality is essential to success as an Amazon seller.

Common Mistakes to Avoid When Sourcing Products for Amazon FBA

As an Amazon FBA seller, avoiding common mistakes in your product sourcing strategies is key to success. Some pitfalls to steer clear of:

Following Trending Markets Without Research

It can be tempting to source products in currently trending niches, but diving in without thorough research on restrictions, barriers to entry, and competition is a recipe for failure. Do extensive product research, analyze the niche, and determine if the trend has staying power before investing.

Sourcing Low-Quality Products

Providing subpar products will damage your reputation and hurt sales. Source high-quality goods from reputable suppliers to ensure customer satisfaction. Inspect samples thoroughly yourself or hire a quality control professional to oversee sourcing.

Improper Product Preparation

Not properly preparing your products for the Amazon warehouse can lead to issues that damage your metrics and account health. Follow all product prep requirements carefully, including labeling, packaging, and item condition. Failing to do so results in higher return rates, customer complaints, and even account suspension.

Lack of Inventory Monitoring

Running out of stock or having excess inventory you can’t sell quickly enough both cost you money. Closely track sales and inventory levels to anticipate demand and make data-driven restocking decisions. Use inventory management software to automate monitoring and create restocking alerts.

Not Diversifying Suppliers

Relying on a single supplier puts you in a vulnerable position if anything impacts their business or your relationship. Develop relationships with multiple suppliers in case your primary source falls through. Diversifying also allows you to compare quality and pricing to get the best deals.

Avoiding these common pitfalls will set you up for success in sourcing profitable products to sell through the Fulfillment by Amazon program. With diligent product research, quality control, inventory management, and supplier diversification, you’ll source high-demand goods at the best prices to boost your Amazon FBA business.


You now have the knowledge and tools to source high-quality, profitable products for your Amazon FBA business. With effective market research, supplier sourcing, supply chain management, and quality control, you can find best-selling items that will fly off the shelves. The key is to start today – identify your target market, find trending products, build relationships with reliable suppliers, and get your items in front of millions of Amazon customers. Success on Amazon is within your reach if you take action. What are you waiting for? It’s time to source your next best seller.

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