The Regret-Proof Method for Buying Swimwear Online

Whether you’re buying a dress or shoes, shopping for clothes online is always kind of a mystery, but buying swimwear online can be next-level stressful. It’s not just about finding something that makes you feel your most confident, but that also supports your body the way you want it to.

Whether you’re shopping for a one-piece for laps, a bikini for the beach, or a tankini to keep you comfortable all summer long—here are eight tips for buying swimwear online according to experts.

Read the Reviews

One of the easiest ways to figure out if a bathing suit will fit you is to read the reviews, according to Victoria Vesce, model and founder of DeHart Swim. If multiple reviewers note the same thing such as, “Great butt coverage,” or “Perfect for plus-size bodies,” it’s probably true. Some sites will even ask reviewers to list their size, height, or weight—and while every body is different, finding a fellow reviewer with a similar height and body type can help you make a more informed decision about what will fit you best.

Check Social Media

Vesce also suggests checking social media, especially if you aren’t sure what type of swimwear or what brand will look best on you. “See how other people with similar body types tag them.”

Get Your Priorities Straight Before You Click

There are a seemingly endless number of swimwear options out there, so it’s best to begin shopping knowing your size and what you’re looking for. “It’s important to know your measurements and look at each size chart before ordering. Know what coverage and support you’re looking for,” says Jaymi Washbrun, swimwear designer and founder of JMP The Label.

If you’re looking for bust support, the designer says to search for thicker straps and adjustable tops. “Swimwear with adjustable straps, ties, or closures can offer a better fit and make it easier to customize the garment to your body shape.”

Explore the Website

If you’re looking for a specific fit or extra support, many swimwear brands have categories you can shop. They may have swimsuits designed specifically for long torsos, breast support, or maternity.

Order Multiple Sizes

“If you’re shopping for swimwear and haven’t purchased from a brand before, sometimes it’s helpful to buy a few sizes to try on and return the ones that don’t fit properly. Make sure to check a retailer’s return policy, as this is easier to do with free returns and exchanges,” explains Mila Stojanovic, fit expert at Bravissimo. “You may want to try a band size both larger and smaller, and the same with the cup size, just to see what’s most comfortable. Our bodies are so unique, so sometimes it’s a little bit of trial and error to find the swimsuit size that works best for you. Start with your bra size and go from there.”

Know How Swimwear Should Fit

Sometimes it’s hard to know exactly how something should fit, but when it comes to swimwear, there are a few standards says Stojanovic. “The band of your swimwear should be firm but comfortable and should fall horizontal around your back without riding up. If your swimsuit or bikini has underwires, it should sit flat on your ribcage and the wires between your boobs should lie flat against your chest without digging in or poking out. Your boobs should be fully enclosed in the cups with a smooth line and no bulges or gaping where the top and the side of the cups end.”

Still Not Sure? Reach Out to the Brand

Ashley-Victoria Smith, founder and creative director of Voglia Swimwear suggests calling or emailing customer service if you still aren’t sure. “I always encourage [potential customers] to send us an Instagram DM or email with their measurements and/or a photo.”

 Don’t Stress Too Hard About It

“I truly believe it’s not the suit that makes you look beautiful—it’s you,” says Vesce. “Whatever makes you feel the most confident is what flatters you the most!”

Dive Into Summer Savings With These Early Amazon Prime Day Under-$50 Swimsuit Deals

Swimsuit season is here! If you’re headed to the pool or beach anytime soon and are in need of something affordable, comfortable, and stylish, look no further. We’ve curated a list of popular swimsuits that are under $50 and on sale ahead of Amazon Prime Day to help kickstart your summer of rest and relaxation.

Amazon Fashion has you covered this warm-weather season with a plethora of discounted options under the swimsuits and cover ups, up to 69 percent off. The popular finds are sure to have you ready for your next tropical vacation with deals on one-piece swimsuits, bikinis, tankinis, and more. The best part? They start at just $12.

Security, stretch, and support are three things to always look for in a swimsuit. And this Cupshe one-piece bathing suit checks off all the boxes with its ruched design that hugs your skin in all of the right places. Its spandex and chinlon fabric blend offers plenty of room for comfort, and it even comes with adjustable shoulder straps to best fit your upper body. The best-selling swimsuit has earned more than 17,400 five-star ratings, and many shoppers who are pregnant or new mothers “feel confident and comfortable” and say the style is “very flattering.” Plus, the swimsuit is available in 25 different colors and patterns, so you can grab one (or a few) of your favorite options to try.

Talk about a steal! This $39 two-piece tankini is currently on sale for just $12. The popular swimsuit is made with a soft and stretchy spandex blended material that you can feel comfortable in for an entire day at the lake, waterpark, or pool. The top features a scoop neck cut and comes with built-in pads to make sure your top is fully supported. You can easily unhook the top’s closure at any point, and the suit’s bottoms offer full coverage, so you don’t have to worry about any slippage. One shopper even wrote how they feel “modest and sporty at the same time” when they wear this style.

You’ll feel extra sweet in the salty water with Zaful’s scalloped bikini. The stylish design comes with high waisted bottoms, built-in cups, and thick straps to make sure you feel at ease in everything you do. One shopper who is a mother of two wrote, “This swimsuit gave me my confidence back! I’ll never wear another brand again.” Plus, you’ll remain comfortable in its wireless free design and quick-drying material. The top features a criss-cross back that you can tie to keep it as loose or tight as needed. And, it comes in 32 colors and designs so you can find the perfect summer style.

Target’s Huge Swimsuit Sale Is on Now—and It’s Full of ‘Comfortable’ and ‘Flattering’ Styles Starting at Just $9

With summer officially here, in tow comes all of those warm-weather plans, like trips to the beach and pool or enjoying time outdoors basking in the sun. Regardless of your summer agenda, any time spent outside equals ample opportunity to relax and catch some rays in a comfy and flattering swimsuit to avoid unwanted tanlines (but don’t forget your SPF!)

If you’re still looking to expand your swimsuit lineup, we have good news. Target’s swimsuit section is on sale but only until June 24. With over 900 one-pieces, separates, and bikinis up to 30 percent off, you’re sure to find some styles worth adding to your wardrobe that you can wear on repeat this summer.

Keep scrolling for our top picks that shoppers also love included in the sale.

Beach Days Aren’t Complete Without These Pretty One-Piece Swimsuits—All Under $40 at Amazon

Summer is practically here, so it’s about time to replace old swimwear with new styles and colors STAT. And one beachy look that never goes out of style? A cute one-piece swimsuit. Now, if the one you have needs an update, you’re in luck because there are so many popular options either on sale or are just really, really affordable at Amazon. And the prices are so cheap, all these picks are under $40.

One-piece swimsuits are more popular now than ever. They provide extra coverage and support while still giving off a ton of flair. It’s why these Amazon finds from top brands like Cupshe, Hilor, American Trends, and Speedo are all on this list. Many of these have a personality of their own, featuring fun ruffles, ruching, and cool cutouts that’ll certainly stand out on the shore. The best part? Prices start as low as $15 right now.

Cupshe is one of Amazon’s most popular swimsuit brands, and this stylish one-piece with more than 17,000 five-star ratings is a shopper favorite. It has a low V-neckline, adjustable spaghetti straps, and flattering ruching on the body, which is why shoppers say it gives them a “boost of confidence” while wearing it. Reviewers confirm that the material feels good on due to its soft, stretchy fabric. You can shop it in 24 bright colors and styles, including floral and stripe prints as well as solid colors like this fun teal.

Want something that feels like a bikini without revealing too much skin? Then a cutout swimsuit is what you’re after, like this cute halter option. The bathing suit has a sweetheart bodice with a little tie knot detail in the middle. And right under, there’s a little cutout that’s super flirty. The body on this one also has little ruchings and “fits like a glove” in the best way possible. This plaid option is very cute, however, the swimsuit is also available in solid colors, too.

Finding a swimsuit that can double as a top is like winning the lottery—and with this monokini, you’ve definitely scored the jackpot. The plunging one-piece comes in the cutest prints like tropical leaves, florals, and summer fruit. Plus, it has ruffle sleeves and a low back that totally elevates the look. And when you’re done lying out by the pool, just slip on some shorts and it’s a whole new “outfit.”

Make a Splash This Summer With These Stylish and Vacation-Ready Swimsuits Under $40 at Amazon

As the days get longer and the weather continues to warm up up, one thing remains inevitable: Swimsuit season. If you’re thinking of swapping out last season’s sunny styles with something more fresh, then look no further. We’ve got you covered with 12 poolside and beach-ready finds, all under $40.

In fact, Amazon Fashion has an entire section dedicated to swimwear under the Women’s Swimsuit and Cover-Up page. You can discover picks for every summer occasion including scalloped bikinis, ruffled one-pieces, and tropical tankinis. The best part? These popular pieces with thousands of five-star ratings start at just $24.

This multi-functional one-piece swimsuit can be worn one of several different ways thanks to its removable straps. Whether you’re wanting a halter style with one strap, a standard look with two, or a totally strapless fit, the choice is yours! The elegant suit features a ruched design and double-layer material that will support you regardless. Plus, there is built-in padding that can be taken out easily at any point. With more than 8,000 five-star ratings, it’s no surprise to see why shoppers say this swimsuit “feels like a dream.”

You’re sure to keep cool outside with this number-one best-selling bikini. The top comes with adjustable straps, removable pads, and a bralette style top to ensure widespread comfort. And the matching high-waisted bottoms feature a full coverage design that fits securely. Plus, it’s available in 28 patterns and colors. One shopper who is a mother of three even wrote, “This was the first time I’d been in a swimsuit in over a decade. I felt confident and modest.”

Tankinis are the perfect in-between swimsuit and this two-piece set by AnnJo provides the best of both worlds. Its fashionable design features a ruffled V-neck cut and wide-strap halter top that can be loosened or tightened to most comfortably fit you. The mid-rise bottoms hit underneath the matching top and offer a full-coverage fit. The modest style comes in more than 20 different designs and can be paired with shorts, linen pants, or your favorite cover-up.

This Amazon Essentials One-Piece Swimsuit is sure to be a staple in your summer wardrobe. The classic style features a scoop-cut top, adjustable straps, and a a full-coverage look that hugs your body in all the right places. Plus, the one-piece is ideal for swimming or lounging with its quick-dry material that allows you to keep comfortable after you leave the water. Choose from 19 different color variations and patterns to find your perfect match.

Spanx Just Dropped a New Swimwear Collection Complete With Bikinis, One-Pieces, Swim Dresses, and More

Hello, warmer weather. Hello, opening up your dresser drawers only to pick up bathing suits and bikinis one by one as you toss each back into the bin for one of several reasons: Lost its elasticity; dated style; unflattering; doesn’t fit anymore; not enough coverage…the list goes on and on.

Until now: Meet Spanx’s Pique Shaping Swim collection, which just launched this week. Available in sizes XS to 3X, the collection includes three different one pieces (a traditional swimsuit, a short sleeve bathing suit, and a swim dress), a flounce swim top, a bikini top, a high rise swim skort, and a high rise swim bottom—all in black—as well as a long sleeve swim shirt in white or black. Individual swimwear pieces start at $98 and go up to $198.

Each piece in the eight-piece swim line is made with a textured fabric that smooths and shapes your body. Our personal faves? The one-pieces, which are composed of flexible layers that target your core, in cuts and styles designed to look good on all types of bodies.

In the savvy swimwear designs, there are also hidden shaping power mesh panels that provide enhanced shaping and thoughtful features like no-dig leg openings for extra comfort, supportive straps that stay in place, concealed ties to keep skirts down in the water, removable invisible pads in the bust, and more. For easy cleaning, you can also throw all of these products in the washing machine on a cold, gentle cycle before laying them flat to try.

Not sure which piece to buy first? Our suggestion is the universally flattering Pique Shaping Plunge One Piece ($188), which is both form-fitting while still being stretchy and supremely comfortable, or the Pique Plunge Bikini Top ($88) paired with the

Pique Shaping High Rise Swim Bottom ($98) or the Pique Shaping High Rise Swim Skort ($118). Heck, life is short, pool days are long, get both bottoms and delight in them while you have fun in the sun.

Now, it’s time to book that beach or pool-centric vacation with confidence—and in style, too. We don’t know about you, but every piece in this Pique collection has definitely, well, piqued our interest.

We Found 9 Just-Launched Swimsuits Ideal for Your Next Beach Vacation

With spring and summer on the horizon—and temperatures starting to reflect  our desire to splay out somewhere on a beach sipping a cooler full of margaritas—brands have started to roll out their Spring 2023 collections of bikinis, one-pieces, and other swimwear to take you on any adventure (or just look cute while you lounge.)

It’s time to find the closest friend you know with a boat, drive straight to the shoreline, and/or find the nearest body of water. In preparation for your own version of spring break, or your next beach vacation, we’ve rounded up 10 new swimsuits you’ll want to pack and wear as soon as possible.

J.Crew Ruched One-Shoulder One-Piece

Ever heard of dopamine dressing—dolling yourself in bright colors to lighten your mood? J.Crew has you covered with a variety of 15 colors and patterns, available in a classic or long torso fit. A full coverage bottom, high cut leg, and ruched middle make this one-shoulder suit a staple in any beachside rotation—and if you act now, you’ll be able to snag certain colors for up to 45 percent off.

Madewell Ribbed Square-Neck Longline Bikini Top

If you prefer to show less skin, no problem. This flattering blue top with delicate short sleeves and UPF 50 sun protection from Madewell is breezy enough to keep you company no matter what the thermometer says without sacrificing your more full-coverage preference. You could even layer this top as a crop top when you head out to dinner if you so choose. As a bonus, it’s crafted from 93 percent recycled nylon and 7 percent elastane.

Madewell Ribbed High-Cut Bikini Bottom

Of course, you’ll want to pair that vivid blue beauty with the matching moderate coverage bottoms, like this high-waisted, high-cut pair that hits right below your belly button. A subtle V-shaped waist smooths in all the right places, and the textural ribbed fabric channels your favorite 80’s aerobics clips.


Good American Better Reversible Strapless Bikini Top

What’s better than one bikini? Two. Get a reversible swimsuit, and you’ll get double the use out of it. For a beach trip, it’s even better, because having a two-sided bikini allows you to get twice the outfits in half the space of your carry-on. This Good American bikini top (strapless for better tan lines) has a classic black on one side and a funky leopard print pattern on the other—and goes up to a size 28.

Aerie Crinkle Voop Cut Out Bikini Top

We’re loving the trend right now where swimsuits are soft and comfortable enough to want to replace your favorite loungewear tank. This Aerie crinkle bikini top embodies that to a tee—and yes, pun intended. Now 30 percent off and available in four stylish colors, the ribbed, sleeveless top will be the one you reach for again and again all summer long.

Stone Fox Swim Solid High Cut One Piece Swimsuit

If you’re seeking a one-piece but hoping for a little less coverage, this solid suit from Stone Fox Swim is an ideal pick. Available in a whopping 16 colors ranging from lime green to deep coffee, the delicate spaghetti straps and cheeky bottom make it a sexy yet elegant pick. The brand’s all about sustainability too, designed in California yet crafted in Indonesia, combining the best attributes of some favorite beach-forward locales to inform the design.

Mott 50 UPF 50 Coco Crew Rash Guard

A rash guard can come in handy, especially if you’re headed to a tropical locale with limited cloud coverage. (If so—we’re jealous!) This UPF 50 Coco Crew Neck Rash Guard has got you covered, literally, and at only $15, it’s a worthwhile add to your beach bag repertoire. It also keeps its shape over time, is chlorine-resistant, and has thumb holes for extra maneuverability.

H&M High Leg Swimsuit

As a professional shopping writer, H&M swimsuits are my bread and butter. Truly, I own the same H&M triangle bikini top in at least seven different colors, refreshing it over the years as the retailer drops new colorways; I have yet to find a swimsuit that fits my body as well as this one does. With its spring 2023 collection, however, H&M is tempting me to try out different designs, like this seersucker darling, which is positively begging me to bike leisurely through the streets of Nantucket with a lemonade. (Okay, my daydreams are getting away from me there.)


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