Who Are the Largest Sellers of Home Appliances in the World?

When equipping your home with essential appliances, choosing products from leading brands gives peace of mind. But which manufacturers stand at the top as the highest-selling appliance makers worldwide?

In this extensive guide, we’ll explore major appliance sales leaders across categories like refrigerators, dishwashers, washing machines, and more. Understanding market share dominance helps inform smart appliance purchases. Let’s dive into the top global sellers of appliances by category. Top Sellers of Major Kitchen Appliances

who are the largest appliance seller in the world



Kitchen appliances represent the largest appliance segment globally. Here are current sales leaders in key kitchen categories:


  1. Whirlpool – 15% market share
  2. Samsung – 10%
  3. LG – 9%


  1. Whirlpool – 24% market share
  2. Bosch – 13%
  3. GE – 9%

Cooking Appliances

  1. Whirlpool – 20% market share
  2. Samsung – 11%
  3. GE – 8%

Microwave Ovens

  1. Whirlpool – 29% market share
  2. Samsung – 14%
  3. LG – 10%

Top Sellers of Major Laundry Appliances

Critical laundry appliances also comprise major appliance sales worldwide. Here are top brands in laundry categories:

Washing Machines

  1. Whirlpool – 21% market share
  2. LG – 20%
  3. Samsung – 17%

Clothes Dryers

  1. Whirlpool – 29% market share
  2. LG – 23%
  3. GE – 10%

Washer-Dryer Combos

  1. Whirlpool – 32% market share
  2. LG – 25%
  3. GE – 7%

As you can see, certain brands like Whirlpool, Samsung, and LG dominate multiple appliance categories, propelled by their substantial manufacturing capacity and distribution reach. Next, let’s look at how major brands have shifted over time.

Changing Market Share Over the Years

The appliance market has consolidated with fewer brands capturing more share:

  • Whirlpool purchased Maytag and Amana, expanding its portfolio.
  • Electrolux acquired GE’s appliance division in 2016 for greater American market share.
  • Chinese manufacturers like Haier, Midea, and Hisense have gained global share.
  • Lesser brands get squeezed out lacking competitive distribution and sales.

While the leaders remain on top, consolidation and foreign growth keep reshaping the appliance landscape long-term.

The Rise of Chinese Brands Overseas

Chinese manufacturers have grown prominence, leveraging their large factories and low costs:

  • Haier tops Asian market share and is expanding in Europe and America.
  • Midea now ranks in the global top four for major appliances.
  • Hisense produces over 10 million air conditioners per year.
  • Companies are partnering with multinationals for greater sales reach.

As quality perceptions improve, expect continued overseas expansion from Chinese brands.

What Drives Top Sellers’ Market Dominance?

Major appliance sales leaders sustain their positions through:

  • Brand recognition – Strong familiarity and perceptions make purchasing comfortable.
  • Distribution network – Getting products into multitudes of stores builds volume.
  • Relationships with builders/contractors – Pre-installation in new constructions is lucrative.
  • Pricing – Offering varied models at wide price points broadens appeal.
  • Innovation – Developing sought-after new features before competitors keeps them ahead.

By excelling across these drivers, leading brands cement themselves atop sales metrics year after year.

Future Outlook and Projected Market Changes

Looking ahead, we can expect continued evolution:

  • Rise of internet sales – More appliance purchases will shift online, changing marketing needs.
  • Connected appliances – Smart home integrations will become standard as adoption increases.
  • Sustainability – Efficient energy and water use will be selling points.
  • Shifting preferences – Needs of Millennial and Gen Z homebuyers will transform the market.

Leaders must continually adapt to new technologies, buyer values, and retail environments to retain dominance as consumer needs change.


Measuring worldwide sales identifies Whirlpool, Samsung, LG, Bosch, and GE as major players in most appliance categories. Their manufacturing capacity, brand awareness, distribution strength, and innovation investments maintain their market share. But internet disruption, international brands, and consumer preference shifts will determine if they retain leadership in the decades to come.

For now, choosing among today’s top-selling appliance brands remains a safe bet for satisfactory performance and service. But keep an eye for disruptors rising in the ranks!

Frequently Asked Questions about Top Appliance Sellers

Here are some common questions about the biggest appliance brands:

Do commercial appliances have different top sellers than residential?

Yes, the leaders in restaurant and hospitality appliances are more specialized brands like True, Manitowoc, and Hoshizaki.

Which country purchases the most major home appliances annually?

China has the largest appliance sales by volume. In terms of sales revenue, the United States remains the global leader.

Are in-store and online appliance sales tracked separately?

Yes, online and brick-and-mortar sales are measured and reported independently. Most tracking firms break out internet sales.

Which companies lead in specialized categories like wine fridges?

Smaller high-end brands dominate niche appliance categories. For instance, Sub-Zero, Marvel, and Viking dominate built-in refrigeration.

Do used and resale appliances factor into new sales rankings?

No, only metrics for new, first-sale appliances contribute to worldwide market share rankings and reporting.

Are worldwide sales defined by manufacturing location or brand headquarters?

Global sales are tracked by brand name regardless of where manufacturing facilities are located. Offshore production still benefits lead brands.

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